Wojna narratywów: memy polityczne podczas wyborów prezydenckich na Ukrainie w 2019 roku
DOI:
https://doi.org/10.11649/cs.2246Słowa kluczowe:
political meme, creolized meme, polarization of society, elections, image of opponent, politics in UkraineAbstrakt
Artykuł przedstawia cechy politycznych memów internetowych jako jednostek informacji wpływających na świadomość ludzi, a także wyjaśnia ich rolę w społeczeństwie. Materiałem badań były kreolizowane memy (obecność elementów słownych i ikonicznych) o Piotrze Poroszence i Włodzimierzu Zełenskim, wygenerowane podczas kampanii prezydenckiej na Ukrainie w 2019 roku. Główny nacisk położono na werbalny aspekt memu, jego cechy semantyczne i funkcjonalne, przeanalizowano specyfikę konstruowania wizerunku przeciwnika, podkreślono znaczenie ukraińskich polityków w prowadzeniu „wojny memetycznej” oraz wyjaśniono rolę memów w polaryzowaniu społeczeństwa.
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Prawa autorskie (c) 2020 Liudmyla Pidkuĭmukha, Nadiya Kiss
Praca jest udostępniana na licencji Creative Commons Attribution 3.0 Unported License.
