English-Language Advertising Slogans and Their Ukrainian Translations: Comprehension Among Ukrainians
DOI:
https://doi.org/10.11649/cs.2336Keywords:
advertisement, translation, slogans, understandingAbstract
The article deals with the study of advertising slogans. A selection of English-language slogans and their translations into Ukrainian are presented. Their categorisation according to phonetic, lexical and syntactical principles facilitates the comparison between the inner meaning of the English slogans and their reflection or transformation into Ukrainian variants. The article attempts to investigate the perception and understanding of advertising slogans in English and their Ukrainian variants by the general Ukrainian-speaking public.
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