Metaphorical Conceptualisation of Market as a Journey: A Contrastive View

Lan T. B. Tran

doi:10.11649/cs.3514

Autor

Lan T. B. Tran Trường Đại học Thương mại [Thuongmai University], Hanoi

DOI:

https://doi.org/10.11649/cs.3514

Słowa kluczowe:

metafora pojęciowa, rynek, podróż, podejście porównawczo-ontrastywne, angielski/wietnamski

Abstrakt

Celem niniejszego artykułu jest zbadanie, w jaki sposób pojęcie rynku może być wyrażane metaforycznie poprzez pojęcie podróży oraz zidentyfikowanie podobieństw i różnic w użyciu metafory pojęciowej RYNEK TO PODRÓŻ w angielskich i wietnamskich wiadomościach ekonomicznych. W badaniu połączono ilościowe i jakościowe metody badawcze, wykorzystując statystyki klasyfikacyjne, analizę opisową, podejścia porównawczo-kontrastywne oraz Procedurę Identyfikacji Metafory (MIP) opracowaną przez Grupę Pragglejaz. Wyniki badania wskazują, że sześć kluczowych atrybutów domeny źródłowej PODRÓŻY służy do konstruowania domeny docelowej RYNKU. Metafora podróży pełni istotną funkcję komunikacyjną poprzez upraszczanie złożonych pojęć ekonomicznych i zachęcanie uczestników do podejścia do działań rynkowych z cierpliwością, odpornością i planowaniem strategicznym. Badanie ma praktyczne znaczenie dla nauczania i uczenia się języków, przekładu, dziennikarstwa oraz kształtowania polityki (policy-making), dostarczając ram teoretycznych do zrozumienia i skutecznego komunikowania pojęć związanych z rynkiem.

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Sources of Data

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[5] https://www.forbes.com/advisor/investing/cryptocurrency/crypto-market-outlook-forecast/}

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